The TV just ran an ad for home security. The ad explained that new management had changed the name of the company from "Brinks" to "Broadmoor" (or was it "Broadtop"). Was to go. Brinks is a name that goes back to the 1930's or farther. They still talk about the 1950's "Brinks job" here in New England.
New management has decided to increase sales by dropping a household name for an instantly forgettable name. Probably a bunch of MBA's.