The media doesn't admit this, but they really blew their credibility in this election. The bulk of the real citizens no longer believe what they see in the MSM anymore. And, the media wants to keep it up. I hear the word "normalization" passed around. Apparently this means getting off Trump's case for at least a day or two. I hear voices decrying "normalization" by which they mean staying on Trump's case, trashing him, and causing him as much trouble as they can. Somehow, I don't think this is going to rebuild the media's credibility with voters and citizens. At this point, the only media I believe in much are the Wall St Journal and Fox News.
Newest anti Trump tactic seems to be finding offensive ideas on social media, or just inventing them out of thin air, attributing them to the Trump administration, and then running a story about them, or asking Trump or Reince Preibus if they support said offensive idea. The 21st century version of "Have you stopped beating your wife?" question. Let's hope the voters and citizens are intelligent enough to detect the malice in these stories and discount them.
The purpose of a free press is to inform the citizens so they can vote intelligently. Now that the media have discredited themselves with the public, the public is turning to Facebook, the water cooler, and just plain rumor. Not good.
Part of the media's problem comes from the sheer incompetence and ignorance of their staff. They are all journalism school majors, the sort of people who cannot change a light bulb.