Un selling automobiles

Been out shopping for a car.  One thing I noticed, walking thru the dealer's lots.  The model name of the car is left off the front, only appears, very small, on the trunk lid in back.  Which makes it hard to figure out what you are looking at, since the last stylist died 20 years ago and the cars all look alike.  For that matter, they leave off the maker's name too.  You gotta know the icons, the Chevy bowtie, the Honda H the Ford blue oval, the Subaru constellation and so on.   I wonder how many car buyers know them all.  I have been a car buff since childhood, and I don't know them all.  
   Compare this with the power tool business.  I'm reading about routers, and the article has a picture of a router.  The maker's name (Porter Cable) is plastered all over the tool, once on the motor, once on the base casting, and once on the baseplate.  All three names show in the photograph. 
    Teaching customers the name of your product is half the battle in marketing.  Labeling your product is a good first step.