Just noticed a Lincoln ad on TV the other day. It claims the new hybrid Lincoln will do 41 mpg. It was one of those arty ads, all in black and white. Showed a digital gauge indicating 41 mpg. Some voice over. No good picture of the car, no discussion of range or price or cushiness.
Question. Do people with the bread to buy a Lincoln really care about gas mileage? If you want to make a statement about how green you are, why not buy a Prius?
So this morning, a Lincoln ad popped up on one of my favorite blogs. Clicking on it got me a picture of the car, the typical rounded over melted down jelly bean sedan with a corny chrome grill. Best I could say about the styling was "inoffensive". Some clicking got a video Lincoln ad. A young couple sitting in the car, talking it up, as they drove it. No discussion of battery size and life. I don't think this is a plug in hybrid although the web ad was unclear on this. The car name is "Lincoln MKZ Hybrid" which is something of a mouthful. Apparently there is also a plain "Lincoln MKZ" without the hybrid drive.
No comments:
Post a Comment