Just noticed this evening, Chevy has renamed their lowest end car from Avio to Sonic. Note to Mary Barra. Sonic is a Hedgehog. Any kid knows that. It's as bad as when Chevy named a car Beretta years ago. Everyone knows Beretta is an Italian handgun.
Picking a car name is an important part of marketing it. So far Chevy has been screwing it up. Volt is a unit of electricity, not a hybrid car. Cruze is a height challenged movie star.
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