The new car ads on TV speak of Bluetooth connectivity, On-Site, satellite radio, GPS navigation, electronic gadget after electronic gadget.
I don't buy a car to get electronics. I want to drive it. The auto marketeers seem to have forgotten my segment of the market.
So what properties of car make it sell? First off is a good low price. There was a time when you could buy a brand new VW beetle for $1800. That year a Chevy baseline sedan cost $2800. The Beetle wasn't very big, had sort of weird styling, didn't have much power, lacked automatic transmission, but it was well built, reliable, good paint job, good gas mileage, and it sold. Even got to star in a Disney movie.
Then there is styling. Good styling doesn't make the car more expensive. The dies to press the sheet metal cost the same whether they press handsome fenders or ugly ones. Detroit used to do good styling, just look at the movies and TV, all the good guys drive classic Detroit cars. You never see a good guy driving a Chevy Avio. For 2015, the best cars rise to the level of merely plain, nothing looks as sharp as say a 1959 Buick, or a '60s Pontiac GTO. Lackluster styling is the fault of corporate suits. The stylist's conceptions are all vetted by top management before going into production. Top management is no longer real car people like Lee Iacocca, but miserable narrow gauge bean counters. Who select the bland styling now universal.
Then we have carrying capacity. The minivans and SUV's sell to people who have children to transport and stuff to bring home. If you don't have children, you get a pickup truck. The little econobox sedans cannot do either, and serve mostly to drive to work.
Over the years Detroit invented new body styles, the station wagon, the compact car, the pony car, the minivan, the SUV. Each one of these made a ton of money. Detroit needs to invent some more body styles. For example, a real small car that can bring plywood and sheetrock home from the lumber yard, or a bureau home from the yard sale. A clever roof rack, a removable top, something, to let you do some hauling without getting into an F150.
Right now Detroit is getting along by expanding into China. But that won't last, the Chinese will take over their own auto production. They need to work harder on the North American market.
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