Friday, January 19, 2018

Conquer the World with Soft Power

We  used to be good at that.  American soft power crumbled the fearsome Soviet Union.  We never had to use our substantial hard power against the Soviets,  in general a good thing.  Instead Hollywood movies, blue jeans, hot rods and drag racing, rock and roll, major league baseball, a booming economy where the streets were paved with gold, Voice of America and the BBC, and democracy, convinced the average Russian-in-the-street that America was way cooler than Russia.   This finally lead to the overthrow of the Soviet government in the late 1980's.  The Russian people, who had stood shoulder to shoulder against the Nazis under Stalin, just lost faith in Communism and wanted a government and economy like the Americans enjoyed. 
  Now we have Islamic terrorism to confront.  If soft power worked against the Soviets, a very tough opponent, it ought to work against the Islamics.  Some of the soft power that stood us in such good stead in the 50's and 60's is looking dated now.  Hollywood has almost forgotten how to make a good flick.  Detroit is bankrupt and the Detroit auto industry is building boring little econoboxes rather than 409 Impalas and GTO's. Pop music lacks any one of the stature of Elvis or the Beatles, short wave radio is mostly gone, replaced by the Internet. 
   We do have some soft power stuff going for us.  Apple and Iphones, Facebook and Google.  The world still sees our streets as paved with gold, that's why so many of them want to move to the US.  But the Islamic terrorists put up a show so strong as to recruit lone wolf terrorists with just Internet contact.  We need to do something about that.  Some movies making fun of them, or some horror flicks starring Islamic crazies in place of the usual monsters.  We could get pop music back on track by returning control of the industry to real music people, like it was in the 1950's, rather the the current crop of clueless suits who persist in featuring wimpy boy bands.   To replace VOA and BBC we could build up a respected international web site centered on real news (if there is  a journalist left alive who could run such a site).  Jim Lehrer hasn't been on air for quite a few years. 

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