Big liquor company Diageo is launching a whiskey for women brand. Called Jane Walker, with a snappy new label showing a sharp looking female version of Johnny Walker. The scotch inside will be the same as what goes into Johnny Walker Black Label bottles.
Will it sell? Consider that few guys will buy a women's whiskey, which cuts the new brand off from half the population, the harder drinking half. How many women will buy a women's whiskey rather than the old reliable well known Johnny Walker? Or old reliable Cutty Sark, J&B, or Ballentine for half the price of Jane Walker ?
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