Long time favorite. Good for cooking with, good for something warm on a cold winter day. Loosing market share, or at least shelf space in markets up here. Campbell's is loosing on the low end to house brands and on the high end to groovier competitors.
And on the taste front, Campbell's puts too much salt in their soups. They taste too salty. I'm looking at two cans of vegetable beef. Campbells, which really tastes too salty, and Healthy Choice which tastes better to me. Read the labels on the back of the can. Sodium (dietician speak for salt) 890 milligrams Campbells, 420 milligrams for Healthy Choice. And Healthy Choice tastes better.
I'm thinking an old American brand is hurting.