Tuesday, November 27, 2007

Light Duty Trucks or Light Trucks

Just watched a GM ad on Fox. Camera pans across a car showroom full of shiny pickups and SUV's. The voice over describes them as "Light Duty trucks". Not good. "Heavy duty" is good, "Light Duty" says the truck is gonna fall apart upon hitting its first deep chuckhole. The voice over should have called 'em "light trucks" which is good. Heavy trucks have 18 wheels and won't back into your garage which doesn't help sales appeal.
I can understand the ad writers making this goof, but how do it get by all the suits at GM?
Or are the GM suits as clueless as the admen?

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