Tuesday, December 9, 2008

Chicago Tribune goes Chapter 11 & no one knows why

The Newshour with Jim Lehrer had a long discussion about the Tribune's bankruptcy. But never did the phrase "advertising revenue" pass the lips of any of the newsies doing the talking. Apparently they have never heard of it. One guy who used to edit the Tribune opined that ad revenue was un necessary, he wanted to print an ad-free paper of 36 page and thought he could make money selling it. Good luck to him.
The reason newspapers are in trouble all over the country is the ad revenue that used to fund them is going to the internet, to Vehix, to Craiglist, and to Google. All that ad revenue that powers Google came from competitors, like newspapers. Newspapers used to make money selling classified ads to sell cars and houses. Not any more. Cars and houses are advertised on the internet in the 21st century. Lot of their other advertising has gone the same way.
Surprising that three experienced newsies know so little about the economics of their business.

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