Friday, January 8, 2010

Electronic With-it-ness

Which TV channels/networks are with it? Good question. The new digital TV sets can accept labels off the air (channel name, name of program currently broadcast) and display them to us couch potatoes as we surf up and down. Some channels (Fox News, TNT, Animal Planet, The Learning Channel) broadcast the labels, and they show up on the TV set. Other not so with it channels don't bother (WMUR, WPME, CSpan, SyFy, FX and more). Was I investing money in a TV station or channel, I'd invest in the with it ones, the ones that bother to broadcast their name and the program name. When channel surfing, most of us surf right by channels showing a commercial. Should instead a label show us that a nice program will appear after the commercials, we might stop surfing, and put up with the commercial waiting for the program to reappear.

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