Over here the Weather Bureau assigns names to "tropical depressions" aka hurricanes. They used to only do girls names, but the gender police caught up with them and now they use boys names too. In Europe, the Berlin Institute of Meteorology used to do the same thing. Then after a budget cut some brilliant German thought up the "adopt a vortex" plan whereby anyone could sponsor a name.
BMW marketing paid E199 to buy the name "Minnie" for one storm system and E299 to name another one "Cooper". (Mini Cooper, get it?). Unfortunately for BMW, "Cooper" turned into a monster bringing Arctic temperatures, dozens of storm related deaths and heavy snow as far south as Rome.
The BMW people issued a public apology for the inconvenience. It is not known if they plan to persist in this marketing effort.
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