Monday, July 27, 2015

Product Differentiation

Long ago, you bought RAID, and it would kill about any kinda bug.  So I stop in at Mac's to get another can.  Their had RAID for ants, RAID for roaches, RAID for wasps and hornets, and a couple of other things I forget.  They did not have plain old RAID for flying insects, which is what I wanted.  Give a housefly a whiff of that and their wings stop moving and the bug falls to the floor.  They may twitch a little bit, but pretty soon they are dead. 
   So much for product differentiation. 

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