Bob Lutz, product champion of the Viper, back some years ago, said the idea of the Viper was to have more power and go faster than anything else. When Chevy put out some Corvettes that were even faster than Viper the car lost its reason for being.
Piffle I say. When the competition comes out with a product hotter than yours, it's time to soup up your product. Chrysler just didn't want to spend the money. Or didn't have the money.
If some car maker was looking for a new product, how about a sporty car that can handle driving in snow? I've driven Camaros and Mustangs, a lotta fun on a dry road but totally worthless after the first flake hits the road. Up here in NH, people laugh at you if they see you driving a sporty car in winter. Which cuts into the market for sporty cars.
What someone ought to make is a sporty car that works in winter. Fifty fifty front rear weight distribution is a good starting place. Then it needs four wheel drive, with limit slip differentials fore and aft. Maybe a built in ski rack that doesn't whistle at 65 mph. Decent tires with rubber that sticks in snow. They make 'em. Plenty of defroster heat. Good strong windshield washer to cope with the salt spray. Bleed some engine heat to the washer bottle to keep it from freezing. Outside thermometer so you can tell if that glittery black stuff up ahead is ice or just wet asphalt. Give it some decent styling and I'd buy one.