How to advertise cars on TV

Just a few pointers for the ad guys who know nothing about cars, car buyers, or TV.
First remember that you are selling a car, you are not selling pretty girls, hunky guys, exotic vacation spots, or open road. The video should concentrate on the car. And guys, we all have color TV's now. In fact we have all had color TV since the 1980's. Show us the car in color, not black and white. I know black and white is arty and cool, but the cars look better in color. Give us a good side view, front view, rear view and interior view. Show the car moving. For extra credit show us the engine.
Second. Give us the name of the car at the beginning of the commercial. The ad is worthless if us TV viewers don't know which car it is. Remember, it's the 21st century and cars all look alike now. Name the car, on the screen and in the voiceover at the beginning. The car logo isn't enough. Many of us can't keep Chevy bowties and Ford blue ovals straight in our heads, let alone the smaller brands.
Third. Tell us what makes this car desirable and worth laying out big bucks for. It might be performance, or luxury, or carrying capacity, or greenness, or off road handling, or something. No car can be all things to all customers, so figure out what this car is and let us know it.
Fourth. Show the price in the ad. Price is the most important single specification of cars, (or anything for that matter). If you don't show us the price, we TV viewers figure it's too expensive for us, and the ad is wasted.