Headline in yesterday's Wall St Journal. From the headline one can see that the Journal is not in favor. The firebrand in question, Joel Ewanick, was GM's global marketing chief. He had a $4.5 billion dollar ad buying budget at GM, which is not chicken feed. According to a GM press release, he "resigned". GM claims that Mr. Ewanick "failed to properly vet financial details of a European soccer sponsorship deal."
Sounds like office politics stabs again. Mr. Ewanick was lured to join GM only two years ago. GM managed to hire him away from top marketing job with Nissan North America, a job he held for only 6 weeks.
Looks like bankruptcy hasn't taught GM's suits much. They still don't have any cars that people want to buy, customers deride them as "Govt Motors", their sales are down, and their stock is in the tank But they have plenty of time for back biting.
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