If you don't reply to an attack, but remain silent, the voters begin to think it's true. Obama is attacking Romney's record at Bain capital, accusing him of being an asset stripping corporate raider. Romney ain't replying. Romney ought to be saying "We put money into these winning companies, and today they employ umpteen zillion people". I haven't heard him say that yet.
Us voters just watch TV. If Obama's accusations are false, we expect Romney to tell us so. If he remains silent, when he ought to defend himself, we begin to think there might be something in the accusations.
Dukakis demonstrated this to perfection many years ago. The Bush campaign ran a series of TV attack ads accusing Dukakis of endangering public safety by releasing dangerous murderer and sex offender ,Willie Horton, on parole. Dukakis never replied and the mud stuck to him.
No comments:
Post a Comment