I picked up the New Cars version of Consumer Reports, big thick one topic special magazine. I'm an old car buff, I thought I would see what CR thinks about the current crop of cars. You never know, I might need to replace my fifteen year old Buick sometime.
They wrote 57 pages comparing cars, best cconobox, best minivan, best this, best that, and so forth. Virtually every single car they listed was a foreign car, Japan, Korea, Germany, and others. A few, very few, US cars listed. Chevy scored occasionally, so did Ford. Very occasionally Dodge, Buick, and Cadillac. Poor old Caddy was down to a single listing. But 95% of all the listings were for foreign cars. Better sell your Detroit motor stocks. Detroit is doomed.
One problem Detroit has is brand dilution, Chevy is offering 16 different models, 7 SUV's or SUV wannabe', 4 sedans, 2 hot rods, 2 pickup trucks, and some odd balls. That's too many. Seven of 'em were things I had never heard of or seen before. And I am a car buff and pay attention such things. Average car buyer is less informed than I am. If we have never heard of it, it ain't gonna sell.
One problem is Chevy doesn't advertise on TV anymore. And the car rags like Road and Track, Car and Driver, Motor Trend, and their ilk are dying out.
Another problem is Chevy isn't really serious about the econobox market. The bulk of the cars on the road these days are little cheap econoboxes. Chevy's offerings ain't cheap ($13K and $16 K) for Sonic (Sonic is a hedgehog and Beretta is an Italian handgun) and Spark (Spark suggests electrical trouble). Good names there. Behemoths like GM need to sell into the high volume market. There ain't enough guys with Corvette money to keep GM alive.
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