Opened all my junk mail this morning. It burns better if you open it before pitching in the fireplace. One piece was pushing hearing aids. It was in-the-ear and had some decent features like background noise cancellation, and feedback squeal reduction. They wanted $1095 for it. They bragged that this was a bargain, comparable units from the competition were going for $2400, they said.
I used to design stuff like this for my day job. I know I could achieve this performance with $100 worth of parts. Using the industry rule of thumb of "four times parts" I could assemble and test and ship something like this for $400 and make money.
I think patients are getting over charged by better than 100% here.
Maybe I should come out of retirement and get into the business.