Thursday, December 12, 2013

Sonic is a Hedgehog

Just noticed this evening, Chevy has renamed their lowest end car from Avio  to Sonic.  Note to Mary Barra.  Sonic is a Hedgehog.  Any kid knows that.  It's as bad as when Chevy named a car Beretta years ago.  Everyone knows Beretta is an Italian handgun. 
    Picking a car name is an important part of marketing it.  So far Chevy has been screwing it up.  Volt is a unit of electricity, not a hybrid car.  Cruze is a height challenged movie star. 

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