I was web surfing and I bumped into a Cadillac ad on The
Hill. Curious to see what the new
Caddies look like, I clicked on it. They
have about 5 or 6 models. Hard to tell
them apart. Models don’t have names
anymore, just numbers, all starting with XT. They have an XT4 and an AT5 and some other
ones. The only model that still has its
name is Escalade, the big SUV. Escalade
was the only model that gave a price, horsepower, and some other info. The other XT models just had photos, except
for XT4 and XT6 which lacked photos entirely.
Stylists worked at giving all the XT models a family resemblance, they
all have the same grille, and the same fore and aft creases in the sheet metal,
the same nose down fanny up in the air look.
None of them have much of a trunk anymore. Most of them are higher than traditional
Caddies.
Who ever put this
ad together just googled for luxury cars and put the search results in the
ad. So right below the Caddy listing we
have listings for all the competition, Lincoln,
Mercedes, BMW and so on. That’s not how
I would do a Caddy ad.
I am an old Caddy
owner. Had a 99 Deville sedan once. It was a nice car, lots of power, plenty of room, 27 mpg. I ran it up to 140 K miles. At that point the NH road salt finally
managed to rust the entire rear axle off the car, and nobody wanted to fix
that, so I traded it. None of the new
2020 Caddies looked very attractive to my eye.
No comments:
Post a Comment