It's been years since I saw a TV ad for Chevrolet, or Ford, or even Prius. I do see ads for Jaguar and Range Rover and Lexus, and the car dealers still run ads now and then, but the big three US makers have pretty much given up on TV ads. For GM and Chrysler, this was forced on them when they declared bankruptcy during Great Depression 2.0. They just didn't have the money. Ford was better managed, and didn't have to declare bankruptcy, but money was tight at Ford too.
Things are better in Detroit now a days, compared to say 2009, but the big three car companies still don't advertise on TV. Could it be that they have decided that TV ads cost more than they are worth?
No comments:
Post a Comment