Breakthru in strawberry breeding

Bought a box of California strawberries at Wal Mart yesterday, 'cause they were on sale and bright red. It was the usual batch of gigantic berries, each on the size of a lemon. But, surprise, for the first time, the monster berries were actually sweet, and had a bit of real strawberry taste to them. Usually the mega berries are flat and tasteless. Some one must have come up with a strain of monster sized berries that actually taste good, as well as being easier to pick.