Thursday, December 27, 2012

Advertising budget but no product

That's where Ford Motor is at.  The Lincoln brand has been fading for years.  Lincoln used to compete with Cadillac.  Not any more.  Caddy sells 50 times more cars than Lincoln does.  Lincoln's are just Ford Crown Victoria's with a different grille.  Where as Caddy is a real product, with it's own styling, engine, ads, the whole nine yards.
   Anyhow, Ford had decided to revive the Lincoln brand.  So they are running ads.  Funny thing, the ads show classic Lincolns from the '30s and the 60's.  Nothing in current production.  In short, Ford is running ads when they don't have any product to sell, not even an artist's conception.
  This is how to sell cars???

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