Saturday, February 20, 2016

Marketing fail: Testor's DullCote

DullCote is a clear matte spray finish.  Testors has been selling the stuff to model makers, like me, since forever, at least 50 years that I can think of.  Well known brand name.  I stopped at the biggest hobby shop in Boston, Charles Ro, and bought a can of it.  Surprise.  The new labels that someone in marketing dreamed up, no longer have the DullCote name, instead the label calls itself Clear Lacquer in both English and Spanish.  I wasn't sure if I had the right stuff.  Only after turning the can over and over and upside down did I find a small sticky label that said " DullCote". 
   Probably the same marketeers who have decided not to put the maker's name onto new automobiles.

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