Friday, October 9, 2015

Steve Jobs, Product Champion

A lot of people, youngest son included, don't understand what Steve did that makes him important.  Steve was not an inventor.  His famous products, Apple II, Mac, Ipod-pad-phone used the standard technology of their times in straightforward ways.  There are few to no patentable ideas in these products.
   So what was Steve's role?  Steve was the guy who could tell a salable product from an also ran.  Long before prototypes were built, or market analysis done, Steve could look at the proposed product, when it was just a paper study, or a paper specification, and recognize the market beating products.  As executive, Steve was the guy who pushed the products he saw as successful thru research and development, into production, and marketed them successfully.  He didn't invent these products, he chose them , nurtured them and brought them to market.   And made Apple the wealthiest corporation in the world.
  I haven't seen the forthcoming movie about Steve, the reviews are unexciting, apparently the movie dwells on Steve's shortcomings and a father and family man.  That's regrettable, but a lot of men suffer simular failings.  Very few men have been as productive in business as Steve was.
  He is missed.

No comments: